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  • Are you Becomming a New Age Print Company - In recent years, the print industry has undergone tremendous change, primarily as a result of technology and the emergence of other competing media. That being said segments of the industry are robust and growing. Generally, the industry is comprised of three different, but sometimes overlapping, industry segments Informational printing – Read More...
  • Business Processes –Chaos or Predictable Results -   Most successful companies are established with the objective to profitably satisfy a customers need for a physical product or a service in a particular market. One could think of a company as a matrix of business processes established to support the company's objective. Looking at a business from this Read More...
  • Personalization Creates Relevance and Drives ROI - I always appreciate a handwritten card or letter. To me it seems more personal or sincere than a text or email containing the same words. I find it engages me more, I read it slower, and I remember the message longer. I appreciate the effort. It seems that consumers have Read More...
  • Direct Mail is still alive and kicking… - Direct mail is still one of the most effective ways to reach customers. In fact, direct mail response rates outperform all digital channels combined: 3.2% versus 0.62% with a house list, according to the Direct Marketing Association. So, whether you are looking to reach existing customers or attract new clients, Read More...
  • The answers to your revenue growth questions are found within your sales organization - Today's sales leaders are under increasing pressure to be more effective, efficient and increase the ROI of the sales force. Many successful leaders are finding the answers with their existing sales organizations. Most sale organizations have their are top performers. the top performers excel because they understand the complete value Read More...
  • Major Changes Underway to Sales Strategies - The Internet, digital marketing, marketing automation, CRM, fundamental changes in business structure, and significantly higher customer expectations have made the traditional sales model virtually obsolete. Traditional sales professionals were 2 parts personality and one part knowledge. Historically, product knowledge was unique to the company, therefore handled by internal training, and Read More...
  • New Year, New Possibilities, New Resolutions… - I actually like New Year’s Resolutions. It’s a fresh start and anything is possible. You can re-set your goals and methods with a bright outlook for the coming year. A psychologist friend of mine suggests that to succeed with change, make small corrections in your behavior. If you want to Read More...
  • Go ahead – be creative… - Have you ever had one of those brilliant ideas for a direct marketing piece, but then couldn’t put all the pieces together so the post office will deliver it at a reasonable price. I know you creative types. These moments of brilliance come crashing down to earth when the nearest Read More...
  • Now… Take a moment and give Thanks - For me, I start with God. For you, its your choice. If you are reading this, you are far better off than the vast majority of the world. We have so many comforts and securities that we lose site of the struggle much of the world faces every day. If Read More...
  • Labels are Everywhere! - It’s not one of those things we think about at the end of the day. “Gee honey, I saw 5 different labels today.” But if you look around, they are everywhere. There is good reason that pressure sensitive labels are so popular today. They are used in… Packaging Marketing Promotion Read More...