It’s not one of those things we think about at the end of the day. “Gee honey, I saw 5 different labels today.” But if you look around, they are everywhere. There is good reason that pressure sensitive labels are so popular today. They are used in…
- Print correction
- Customer involvement
Just take packaging for instance. Enter any retail establishment and you are surrounded by them. In marketing, labels may be a little less obvious, but keep your eyes open.
Static Clings, post it style notes, floor displays, peel and reveals, scratch off…yup. Those are all labels.
So get the creative juices flowing and add a peel and reveal label on your next self-mailer. It will draw the reader into your message.
Add a post it style note to the catalog page you want to highlight.
Add a reflective foil label to add some pizazz to your next envelope package.
And don’t forget that pressure sensitive labels come in materials from white offset to holographic foil and everything in between. Add to that the unlimited shapes and sizes available and you have a creative dream come true.
And for the pragmatist, there are adhesive choices from repositionable up to heavy duty permanent so you can even choose your labels life span (sort of).
I realize that I am going on and on about labels, but you might just say that I am stuck on them.
Contact us at NCLA for suggestions. We love to help you sell more.