Go ahead – be creative…
Have you ever had one of those brilliant ideas for a direct marketing
piece, but then couldn’t put all the pieces together so the post office will
deliver it at a reasonable price.
I know you creative types. These moments of brilliance come crashing
down to earth when the nearest postal expert declares, “that will never
go at the presort rate”.
Or just some other cool idea for a luggage tag, window decal, sample
packet or who knows what, but you can’t find a way to get it printed, or
affixed or delivered or all of the above.
Those of you who know me, know where I am going with this. Call us
at NCLA. We create solutions to production problems. Every day.
We love this stuff. And if it’s too crazy an Idea, we will figure that out
too and tell you it can’t be done (but that is pretty rare).
A recent example…a friend and colleague comes to me with an idea for
a luggage tag, that was brought to him by an ad agency. It was
impossible to produce exactly as designed, but with a few minor
tweaks, we could do it. We offered the solution, my customer pitched it
to the agency and it became a very nice order.
