Direct mail is still one of the most effective ways to reach customers. In fact, direct mail response rates outperform all digital channels combined: 3.2% versus 0.62% with a house list, according to the Direct Marketing Association. So, whether you are looking to reach existing customers or attract new clients, consider the following tips to […]
About John McGee
I founded NCLA in 1997 and have been fortunate to work with a great team of employees and customers. We have worked to innovate a comprehensive group of products and services. But most importantly, to develop a culture of teamwork, commitment and excellence for our customers.
Entries by John McGee
Today’s sales leaders are under increasing pressure to be more effective, efficient and increase the ROI of the sales force. Many successful leaders are finding the answers with their existing sales organizations. Most sale organizations have their are top performers. the top performers excel because they understand the complete value proposition(s) of a company’s product […]
The Internet, digital marketing, marketing automation, CRM, fundamental changes in business structure, and significantly higher customer expectations have made the traditional sales model virtually obsolete. Traditional sales professionals were 2 parts personality and one part knowledge. Historically, product knowledge was unique to the company, therefore handled by internal training, and was the crown jewel of […]
Self-Mailers are not what they used to be. With today’s multiple print and personalization options, along with folding and affixing options, your self-mailer can provide huge marketing advantages and drive sales. Let me explain… Generally, self-mailers are self-contained letters and brochures wrapped up into one efficient mail piece. With a little foresight, you can add […]
According to The Loyalty Effect blog, building loyalty with 5% more customers would lead to an increased average profit per customer of between 25% and 100%. You probably know that loyalty cards are a great way to build that relationship with customers, but did you know there are many, many options available to you? Plastic, […]